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Serious trendwatching

‘Journalists need interpretation’, says ILS lecturer and trendforecaster Bodil Jurg. That’s why, she thinks, they are increasingly relying on lifestyle professionals ‘Ttrendwatchers and forecasters have a much broader view. By means of examples, they can provide depth. Our job is taken seriously’, concludes bodil, who recently appeared in Elle Magazine.

‘Bring people together, that is what I love’

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