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Top five designs at hall 4 / Ambiente

In the past few days, we have given trend tours through hall 4. During these tours we showed you nine designs, but which design fits our trend(s) best? We nominated five designs in each hall that make a chance at winning the best trend design title 2019 from the Future Thinkers.

Materialistic minimalism

The trend ‘’Materialistic Minimalism’’ is about simplifying life without making compromises.

We focus on reducing our consumption of luxurious and lush things but still have the desire to be surrounded by aesthetically pleasing objects in our homes. In that sense we are not letting go of our materialistic needs, but we satisfy ourselves with simple objects that can be

described as minimalistic.

Touch of time

The trend ‘’Touch of Time’’ is about how the passing of time can show on a certain product.

The feeling of an ageing material is quite special: it becomes unique because of the signs of ageing, it’s more personal and it also tells a story.

Instead of approaching the future with an abundance of technologies, let’s embrace and trust the natural touch of time.

Raw is the new great

The trend Raw is the New Great is about destigmatizing and heading in the direction of finding a new function for waste materials. This also entails transforming those elements in a new sort of material. The intention of products such as furniture or tableware is no longer only about functionality or aesthetics, but also about the production process.


Balance is a collection of chopsticks and spoons inspired by Japanese eating tools and its native dining culture. By creating this collection, designer Wagner Wolf wanted to offer a new intercultural and balanced idea for eating with chopsticks.

The Japanese are known for eating in a respectful and balanced way. Wolf admired to introduce the eastern way of using chopsticks with his cutlery set to33 the western culture - traditional reimagining values. Wolf and Japan Pavilion looked at the western culture using knives, forks and spoons and created a fusion, while still respecting the Japanese culture and traditions.

You are able to see the touch of time in the production process. This set is made by 100 per cent cedar Japanese wood which is carefully chosen and laid for half a year before processing. Each product is handmade with care and enables the traceability of the materials which matches with the values for transparency.

Designer: Wagner Wolf

Name: Balance

Zuihodo Kyoto

Zuihodo Kyoto focuses on metalwork created by Japanese craftsmen. These hand-made patterns are implemented by traditional ancient art techniques and tools. Precious silver materials are being hammered and beaten with traditional methods for a hundred days. Afterwards, together with repetitive applications of heat and contouring, it gradually shapes in a teapot.

By encouraging the majesty of traditional craftsmanship and expanding authentic artistic values, it highlights the connections between precious materials and craftsmanship. The unique and thoughtful process results in a beautiful object carrying the everlasting spirit - the Touch of Time.

Company: Zuihodo Kyoto


Rock the pepper, roll the salt

Sigve Knutson and Thomas Ballouhey are the two young designers from Valerie objects who graduated from the Design Academy in Eindhoven, the Netherlands. By looking at design differently, they left the craftsmanship aside and focused on the origin of design when man-made tools where made without any specific technical use.

By combining minimalism with the primitive aesthetics of the Stone Age, designers created this coarse-shaped mill consisting of a grinding ball that rolls in an engraved circle. While the grinder looks like it has been beaten out of solid rock, it is actually made of cast iron protected from corrosion which makes it a modern and humane tool with no mechanics to it.

This product fits with the trend Raw is the New Great because of its aim to create a primitive look and way of using – manual grinding. Especially when nowadays, with the counter-movement of minimalism where objects are sleek and simple.

Designers: Knutson + Ballouhey

Name: Rock the pepper, Roll the salt